CookUnity
Case Studies - Case Studies
Objective:
To enhance brand visibility and engagement on social media by utilizing content strategies and video production to grow the company’s online presence.
The Challenge:
Alaskan Salmon Company approached us with a strong foundation of quality products but faced challenges in growing their social media presence.
With just over 1000 followers, they needed a strategy to boost engagement, reach a larger audience, and communicate their brand story effectively to potential customers.
The company wanted to:
- Increase their social media following.
- Boost engagement rates and visibility.
- Showcase the story behind their sustainable fishing practices.
- Tap into the power of video to connect with a wider audience.
Solution::
We developed and implemented a comprehensive content strategy that positioned Alaskan Salmon Company as an industry leader, using compelling video content to tell their unique story.
Our involvement covered the full scope of video production management—everything from ideation and scripting to editing and posting—except for the actual filming, which was handled by the client.
Key Aspects of Our Strategy:
Content Ideation: We identified key themes such as sustainability, behind-the-scenes operations, and the culinary potential of Alaskan salmon. These themes resonated with the target audience and aligned with the company’s mission.
Scripting and Storytelling: Every video was carefully scripted to highlight the company’s expertise and authenticity. We crafted engaging narratives that showcased the fishing process, culinary tutorials, and the company’s commitment to sustainability.
Editing and Post-Production: We ensured that every video was high quality and engaging, with quick cuts, compelling visuals, and professional sound editing. Our approach focused on keeping content visually appealing and informative while ensuring it aligned with platform-specific best practices.
Posting and Optimization: We timed posts to reach peak audience activity and utilized hashtags, captions, and engagement tactics designed to maximize reach and interaction.
Follower Growth:
We grew their account from around 1000 followers to over 400,000, a significant leap in audience size.
Video Views:
The video content we created generated over 40 million views, massively boosting the company’s visibility.
Engagement:
Engagement rates skyrocketed as audiences interacted with the videos, commenting, sharing, and liking at an unprecedented level.
Brand Awareness:
The company's social media presence became a crucial asset in building brand awareness & converting viewers into potential customers.
Next Case Study
Alaskan Salmon Company
We grew their account from around 1000 followers to over 400,000, a significant leap in audience size. The video content we created generated over 40 million views.
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